So, what’s it gonna take to get you into a new heart?

It’s difficult to imagine ever hearing something like that from your physician. But that, in a nutshell, is the difference between a salesperson and an adviser. The motivation for the salesperson is the sale. The motivation for the adviser is your best interest.

Cadinha & Company investment advisers are registered by the Securities and Exchange Commission and the Investment Advisers Act of 1940. As named fiduciaries under this law, we must operate under a higher standard of responsibility to our clients. In other words, as fiduciaries, we are legally obligated to look after you, not sell you.

We could never let conflicts of interests such as commissions, sales quotas and selling bonuses cloud our judgment when making investment decisions for our clients.

Many financial advisers are not fiduciaries and therefore have no such obligation. They sell all kinds of products like mutual funds, annuities, structured notes, limited partnerships, hedge funds and managed futures. We sell no products, collect no commissions and have no sales quotas or selling bonuses. We want no conflicts like these to cloud our judgment when making investment decisions for our clients.

Salesperson or Cadinha investment adviser? Seems like a pretty easy decision.